Ira - Handcrafted Apparels for the Nostalgic Soul

A time-capsule.
For the nostalgic soul.

Crafted with Jamdani and Kantha threads,
It recites and reminds the olden poetry of mother earth
To the humans of today.

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Kantha Sarees

Jamdani Sarees

Stoles / Dupattas

Ready To Wear

Made and Designed in India

We take a thoughtful approach to the entire lifecycle of our products and design with integrity to produce timeless styles.

Conscious

We are conscious of the realities and engage in fair practices, towards the weavers, the environment and our clients.

Handmade With Love

We bring you products that are completely handmade, handwoven and handcrafted, using authentic age old weaving and craft traditions.

They have an exquisite collection of jamdani and kantha sarees. The patterns/designs are unlike the usual jamdani or kantha sarees. I really like the origami inspired jamdani sarees. My interactions with them have always been very pleasant.

Neha Kumar - USA

Ira, to me has been the home where art meets eclecticism, under the warm sunshine of traditional nuances. Sreeparna’s eye for impeccable craftsmanship brings out the most unique pieces in textiles- be it jamdani or kantha, all of them have variant stories to tell! I particularly love how they are such showstopper pieces that speak volumes with their minimalist, intricate details. It’s been an absolute delight to watch Ira grow over the years, gifting us pieces of incomparable intricacy that I, for once am going to hold on to, for life.

Somdatta Saha - Kolkata

I have a few sarees from Ira and each one is distinctively unique and different. Simplicity and elegance combined with a dash of modern strokes draw me to them every time. Sreeparna, you have created a wonderful brand and a lifelong patron! All the love.

Neha Parab - Mumbai

I associate Ira with essence of textiles from Bengal. The modern interpretation of kantha by Ira stands out in the deluge of embroidered sarees. I have particularly enjoyed wearing the light indigo jamdani, my first buy from them. I am happy to see the journeying of a young label, turning into confident strides. The graceful building of the label speaks of a good team.